It sometimes seems that the entire area of psychology is characterised by the friction between words and numbers. When I first considered a career in psychology, as a UK student, I was faced with the confusing choice of psychology as either a Bachelor of Arts or a Bachelor of Science. The former spoke to me of enticing social science research, such as interpersonal attraction, whilst the latter screamed scary statistics – avoid, avoid, avoid! However, in the years that have passed since I had this decision to make, psychology has increasingly come to be defined as a science and the presiding impression is that the discipline takes a distinct pride in its commitment to numbers. This is perhaps the natural outcome of living in a world which dictates that evidence counts for everything, a trend which is keenly reflected in the media’s thirst for statistics-based research stories. However, I hear you ask, what has happened to the fate of “words” during this numerical domination of psychology?
This is where the field of qualitative research enters into the equation, with a number of researchers having elected to favour data gathering in the form of words, pictures or objects rather than through the standard route of numbers and statistics. However, there has long been a sense of qualitative research as the “poor relation” of quantitative efforts. The question is whether qualitative research is still somehow perceived as being of lesser value than quantitative research, and how this affects publication possibilities?