Tag Archives: crowdsourcing

Crowdsourcing (Gathering Data Online): Cutting Cost & Time

networkImagine a task that is simple for a human and difficult for a computer. For example, recognizing if a photograph contains a cat or a dog is a straightforward task even for a few months old child (Quinn & Eimas, 1996), but extremely difficult, if not impossible, for a computer  (Shotton et al., 2006) because the two are quite similar in terms of shape. In order to capitalize on human’s superiority over computers in some kind of tasks, Amazon.com, Inc. (NASDAQ: AMZN) came up with a platform called Amazon Mechanical Turk (https://www.mturk.com/mturk/welcome), where it is possible to ask human workers to complete HITs – Human Intelligence Tasks.

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Peter Lewinski

Peter Lewinski

Peter Lewinski was Marie Curie Research Fellow by European Commission and in Vicarious Perception Technologies B.V. He was a PhD candidate (2012-2015) at University of Amsterdam, the Netherlands. He studied facial coding software applied to neuroscience applied to marketing. He has h-index:10+ and more than 2k citations and he hold 8 degrees in 4 languages.

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