Tag Archives: MTurk

Crowdsourcing (Gathering Data Online): Cutting Cost & Time

networkImagine a task that is simple for a human and difficult for a computer. For example, recognizing if a photograph contains a cat or a dog is a straightforward task even for a few months old child (Quinn & Eimas, 1996), but extremely difficult, if not impossible, for a computer  (Shotton et al., 2006) because the two are quite similar in terms of shape. In order to capitalize on human’s superiority over computers in some kind of tasks, Amazon.com, Inc. (NASDAQ: AMZN) came up with a platform called Amazon Mechanical Turk (https://www.mturk.com/mturk/welcome), where it is possible to ask human workers to complete HITs – Human Intelligence Tasks.

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Peter Lewinski

Peter Lewinski

Peter Lewinski is Marie Curie Research Fellow in The CONsumer COmpetence Research Training (CONCORT) and in Vicarious Perception Technologies B.V. He is a PhD candidate (2012-2015) in Persuasive Communication at Amsterdam School of Communication Research (ASCoR) - University of Amsterdam, the Netherlands. He studies facial expressions and advertisements. He was at the EFPSA Executive Board and Board of Management in 2011-2013.

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