When you think of a smoker, it is likely that you are imagining someone who goes through a pack of cigarettes per day and can often be found running to the nearest store to maintain their supply. Perhaps you amuse yourself watching your friend conspicuously leaving work to stand outside and huddle around their cigarette in the rain. Your assumption would often be correct as the majority of smokers are dependent on nicotine and smoke throughout the day. These daily smokers account for approximately 89% of current smokers in the UK (Herbec, Brown and West 2014), and between 67%-75% of smokers in the USA (Coggins, Murrelle and Carchman 2009). However, what about this missing proportion of smokers? Continue reading